IODA Expands Latin Music Catalog Through Worldwide Partnership With Orfeon, Mexico's Leading Independent Music Label

SAN FRANCISCO, CA, May 05 (MARKET WIRE) --
IODA, the global leader in digital distribution, marketing, and
technology solutions for the independent music and film industry, today
announced a worldwide distribution deal with Orfeon, Mexico's largest
independent label. Owned by Grupo Radio Formula, Orfeon joins IODA's
large roster of independent music labels including Premium Latin, World
Circuit, Sterns Music, Arts & Crafts, and Rounder. The partnership brings
an expansive catalog of Mariachi, Texano Norteno, Regional Mexican,
Banda, Bolero, Cumbia, Mambo, Salsa, Son, Samba, Tango, Vallenato, and
Merengue music to more than 22 Spanish-speaking countries and millions of
Latin music fans in the United States.

With a catalog from all over Latin America, the Caribbean, Spain and the
U.S., Orfeon's artists include the who's who of Latin all stars including
Agustin Lara, Celia Cruz, Pedro Infante, Grupo Canaveral, Enrique Guzman,
Chico Che and Alberto Vazquez.

"IODA's expertise, impressive distribution network and advanced technology
platform make it the best possible partner to help Orfeon break into the
digital world," said Samuel Robles, director of New Media for Orfeon. "We
know there is untapped demand for our catalog around the world and we
believe digital will enable us to capture it. In addition to retailers
like iTunes, Amazon MP3, Napster, Rhapsody and mobile distribution
outlets like Sprint and Verizon, IODA has a deep network of boutique
retailers with loyal fans who are eager to access our artists digitally.
We look forward to an excellent partnership with IODA."

"Orfeon is an important new partner for us as it brings some of the
greatest Latin music of all time to the IODA catalog. Our international
network of retailers -- especially those in the U.S. and Europe -- are
eager to make these quality tracks available digitally," commented Erik
Gilbert, vice president, content for IODA. "We look forward to helping
Orfeon tap into its digital potential."

About Orfeon

Orfeon is owned by the Radio Formula Corporation,
www.radioformula.com.mx, a Mexican media conglomerate. Radio Formula
Corporation owns more than 100 radio stations in the Mexican Republic,
"PHAM," the biggest musical publishing company in Latin America and
"Teleformula," a broadcast arm that includes five television cable
stations.

About IODA

IODA, the Independent Online Distribution Alliance, is the
industry-leading digital distribution company for the global independent
music community. IODA provides comprehensive services to record labels,
physical distributors, and artists, including license negotiations; media
encoding and metadata management; and royalty payment administration and
reporting. The company also offers promotional support through a
dedicated marketing division and through IODA Promonet
(www.iodapromonet.com). A promotional distribution network, IODA Promonet
provides qualified podcasts, blogs, and other music sites with access to
pre-cleared, legal music and other promotional assets from IODA's labels.
Founded in 2003, IODA represents a rapidly expanding roster of over a
million tracks from independent labels around the globe. IODA also
distributes independent film and video content for over 2000 titles. The
company's website is www.iodalliance.com.